Self 'toys' around on latest release (Article)
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Self 'toys' around on latest release
Never before in music have we been privy to experience such a plethora of
varying sounds. Rap and rock being fused together and computer sampling
is assisting in creating sounds that can only be described as indescribable.
Technology is paving the way for a whole new musical generation. One group
that has utilized this trend within music is Self, a five-piece ensemble
whose styles and sounds are as diverse as the current musical front itself.
The band hails from Murfreesboro, Tennessee, and got their name for a very
simple reason: the band basically started off as one person. Matt Mahaffey
is the brainchild behind the group whose unique musical background and
interests set the stage for creating incredibly dynamic and layered songs.
He started banging on pots and pan in his kitchen and by the age of ten was
playing drums in bands around the area with musicians twice his age. In more
recent years he began using his love of hip-hop beats and samples and
combining it with rock n' roll and other assorted sounds. What he came up
with is a truly unique sound that was displayed on their first record back
in 1995 and has kept doing so.
"I'm a fan of both poppy melodies and not-so-poppy sounds," explained Mahaffey.
"When someone hears a Self song, I want them to know we're into both. Like
peanut butter and chocolate - two great tastes that taste great together."
Their first LP, Subliminal Plastic Motives, was just Matt and his brother
Mike. Matt wrote all the material and played most of the instruments while
Mike helped out with additional instrumentation. According to Matt, his
brother was the reason why the album is as heavy as it is, with sonic guitar
riffs thrown over poppy drumbeats and infectious vocal hooks. Self found
small radio audience with the singles "So Low" and "Cannon."
Next came The Half Baked Serenade, which was Matt running around his home
studio and playing every instrument in sight, including piano and various
keyboards, guitars, and drums. "Kiddies," which has a chorus that goes "Let's
go trick or treating dressed up like Marilyn Manson" and uses cheesy old
school synth drums to keep the beat, gained cult status on underground radio
stations around the area.
Their third release, 1999's Breakfast with Girls was more of a band effort,
yet Mahaffey still acted as main songwriter and instrumentalist. The other
members of the band are: Chris James on keyboards, Jason Rawlings on drums,
Mac Burrus on bass and Mike Mahaffey on guitars. This album was a combination
of the rock oriented SPM and the trip hop flavored HBS. Two of the songs off
of BWG have made it mainstream. "Meg Ryan" found its way to the airwaves and
"Paint By Numbers" was featured in the film Dead Man on Campus and on its
soundtrack. Around the same time, they released a track on the Depeche Mode
Tribute Album.
This year, the band has taken a new direction: Their latest album, Gizmodgery,
was recorded using only toy instruments collected from various places,
including Toys R Us and E-bay. Self has taken their music to a whole new
level. Among toy drum sets, guitars and pianos, the band utilized toy cell
phones, See-and-Says, and even ripped the voice boxes out of stuffed animals
and dolls. However, they engineered the album so well that it's hard to believe
that not one single "real" instrument was used on it.
Self could be one of music's best-kept secrets. They have opened for the likes
of 311, Cracker and Marvelous 3, but have never really been able to break
mainstream success. Using their blend of many different musical stylings,
Self may just have a little something for everyone out there. Mahaffey has
been hailed a musical genius by his fans and peers. To judge for yourself,
visit their website, www.selfmusic.net. DreamWorks has also distributed some
of their music and www.dreamworks.com has a site dedicated to Self.